Rihanna's cosmetics company Fenty Beauty has been highly praised following the announcement that it's going to be releasing 50 new shades of concealers on 11 January.
Fenty has made a huge impression on the makeup industry ever since its launch in September 2017.
The brand's first line included 40 different shades of foundation and more than 20 correcting “match stix” concealers, with the company promising that “women everywhere would be included”.
Several makeup brands promptly followed suit, including Dior and Revlon, who released diverse ranges of foundation in May and June 2018 respectively.
Fenty Beauty is continuing to highlight the importance of inclusivity in cosmetics with its new comprehensive range of concealers.
The company gave consumers a first look of the concealers on social media. One of the photos displays the 50 concealers as makeup swatches on the arms of four models, all of whom have different skin tones.
Rihanna also released a makeup tutorial on YouTube, in which she demonstrates how to use the concealer.
“Fenty Beauty to the rescue, we are making a brand new concealer,” she says in the video.“So as long as you know your foundation shade, we have a corresponding concealer to match.”
“ Fenty Beauty是来拯救你们的，因为我们正在做一款全新的遮瑕产品，”她在视频中说，“所以只要你知道自己的粉底色号，我们就有可以配套的遮瑕。”
After dabbing some concealer under her eyes, Rihanna then uses a brush to buff the concealer and blend it into her skin.“It's like magic。”
Many people have been expressing their excitement over purchasing a concealer when the range goes on sale in just over a week's time.
“This shade range is insane and so beautiful wow u really did what most brands can't,” one person said.
“I've been waiting for the concealer since she started Fenty Beauty I'm ready to drop all my money,” another person said.
Fenty Beauty's new range of concealers is going to be available to purchase from 11 January from fentybeauty.com, Sephora and Harvey Nichols.
Fenty Beauty的新上市多色号遮瑕产品将于1月11日在Fenty Beauty官网、丝芙兰及夏菲尼高发售。